Artwork, Drawings, Graphic Design, Painting, Typography

Fearless Flyer

I’m sure you know by now, but I am working as a Sign Artist at Trader Joe’s. Every so-often we have Fearless Flyers, sales specials and new-item flyers that showcase some of our awesome product. Each store decorates to let the customers know that the “Flyers have landed!” This month we’ve decided to give the flyer a “Sailor Jerry”-syle nautical tattoo theme.

Fearless Flyer Feb Process
The “Fearless Flyer” is an almost-monthly flyer sent to customers that features some of our favorite items, seasonal items, and more!

Here are some photos of works in progress:

This photograph shows the work in progress and the original sketch as well as color-blocking and color ideas. We use paint, markers, and paint markers to do signs like this. The paint markers save a lot of time because they dry so quickly!

Fearless Flyer Feb Process
Each store decorates for their Flyer differently.

This is one of my favorite signs. This sign is going to go over the wine and liquor section. Celebrate Valentine’s Day with some great wines and cheese. Several great wines and cheeses are featured this month!

Fearless Flyer Feb Process
We chose to do a theme that would also fit with some of our Valentines decorations and specials happening in the store at the same time.

This sign is probably going to go over the “Demo” area. Swallows, roses, and fun lettering make for eye-catching signs.

Fearless Flyer Feb Process
In progress.

Another swallow sign. Did you know that swallows symbolize love and loyalty? We love our loyal customers! :-)

Now here are the final pieces, hung and ready for the Flyer:

February Fearless Flyer Decorations
Hanging up and ready to go!

This sign is above our cheese and deli meats section. There are quite a few products featured from this section. Make your honey some fondue this Valentine’s Day!

February Fearless Flyer Decorations

This sign is hanging above the liquor section. Don’t forget the snacks to go with your drinks!

February Fearless Flyer Decorations

All dry and ready to be brought up to the front of the store. How exciting!

February Fearless Flyer Decorations

This sign is on the far left of our veggie cooler where our bagged veggies and fruits are kept.

February Fearless Flyer Decorations

This sign is on the far right of our veggie cooler where our bagged veggies and fruits are kept.

February Fearless Flyer Decorations
Reminding our customers that the Flyer is here and that they should pick one up before they’re gone!

This sign is a little wider than the rest and fit perfectly above the Demo section. It reminds our customers who are tasting the demo items that they are available in this month’s flyer! Yum!

I’ll be sure to post more photos as I take them. That’s all for the signs for this month’s flyer, but I will be sure to share more photos of more projects soon!

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